No. 17 2012

Plaza Watch celebrates its 6-year-anniversary by breaking the sales record with the 196-page issue no 17, released at Baselworld 2012. Amongst the highlights:

• Baselworld survival kit – a handy guide to the hot spots in Basel – outside the Baselworld Messeplatz.

• The top five watchmakers of our time. The best in the world. Really. Written by Elizabeth Doerr.

• Perhaps the biggest watch photo shoot ever – Calm Waters – all set in a 1920s atmosphere and photographed by Sven Prim.

• The hands of time – a design study of hands by Johanna Agerman Ross.

• Photo shoot of 12 beauties which all would make it to the final. If there was an Olympic for chronographs. Photographed by Richard Foster.

Have a look inside Plaza Watch no 17!


At Plaza Watch we keep developing our dedication to the evolution of watch photography. In January we staged what is probably the world's biggest watch photography shoot ever. A team of 16 people, 6 of them models, gathered around photographer Sven Prim and some of the fashion industry's most sought after stylists, makeup artists, hair stylists and assistants.

Oh, did we mention that we had to ship 4 tons of sand to the studio in order to create the right atmosphere for the 1920s seaside holiday that themed the shoot? The result? 14 pages of outstanding photography in the new issue of Plaza Watch.

Big thanks to all brands that lent us their precious timepieces for the shoot!

Manager of Sales
Rosette Hirsch
+ 46 8 501 189 87

Creative Sales
Shatilla Holm
+46 8 501 189 61

Plaza Watch comes out three times per year, and is created by the most creative photographers and the most knowledgeable watch and jewellery journalists on the planet. In the magazine you will find news, trends, historical achievements and technical solutions from the horological world. In addition to this, Plaza Watch will give you the latest in jewellery, fashion and accessories.

Plaza Watch is published by Plaza Publishing Group AB |

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